How DRM can help the corporate companies
I work in a corporate MNC that is known for its fabulous energy drinks and beverages. Our products are aimed at working women, athletes and trendy youngsters. What makes our products stand apart from those of our competitors is the inclusion of herbs and natural energy boosters. All our products are approved by FDA and they do not contain caffeine and any toxic chemicals. Last year our company was planning to launch a new series of energy drinks meant for teenagers with some exciting new flavors like Mint, chocolate and strawberry. It was an ambitious plan and our CEO wanted the company to grab a majority of the market share and make foray in to new areas. However, just when our advertisements were being made a rival company announced the launch of similar mint based drinks.
Our company was taken aback. It could be a sabotage or espionage but one thing was clear. The security of our company site needed to be stepped up. After consulting the legal advisors our CEO bought a digital rights management package from a reputed web content Security Company named LockLizard. After installing their security suite our company did not face any leakage of confidential information.